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On the Art of Writing Copy: The Best of *…
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On the Art of Writing Copy: The Best of * Print * Broadcast * Internet *…

by Herschell Gordon Lewis

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Amazon.com Product Description (ISBN 0814470319, Paperback)

This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.

(retrieved from Amazon Mon, 30 Sep 2013 13:47:31 -0400)

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