Click on a thumbnail to go to Google Books.
On the Art of Writing Copy: The Best of * Print * Broadcast * Internet *…
References to this work on external resources.
Wikipedia in English
Amazon.com Product Description (ISBN 0814470319, Paperback)This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
(retrieved from Amazon Mon, 30 Sep 2013 13:47:31 -0400)
No library descriptions found.
Is this you?
Become a LibraryThing Author.