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Loading... The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do…by Michael E. Gerber
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will love Sign up for LibraryThing to find out whether you'll like this book. I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com. ( )A sound book on small business. Not necessarily bad. But it wasn’t so useful either. A large part of that is that at least half the pages of this short book are devoted to a fictional case study that is constructed to illustrate the authors program rather than something that actually happened. In other words, it’s a composite. And so everything in it matches up perfectly with Gerber’s theses. In addition, the case study is described by fictional conversations between Gerber and a mythical Sarah rather than simply stating the facts, problems, and solutions. For me, this seemed to fluff up the illustration and made it the sugar of case studies: empty calories. Anyway, what came to mind a lot while reading this was the Davis book on dyslexia, where the book seemed mostly to be generalities geared toward getting you to purchase training and services from his company. (Full review at my blog) This is the greatest entrepreneur book I have ever read. Essential reading if you're thinking of starting your own business. Best read before you start a business. 0.031 seconds to build listing no reviews | add a review
Amazon.com Product Description (ISBN 0887307280, Paperback)In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. (retrieved from Amazon Fri, 24 Apr 2009 07:57:56 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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