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Loading... The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do…by Michael E. Gerber
Thinking of starting your own business??? READ THIS BOOK. It will save you a lot of grief. Written in plain English with real-life examples. ( )I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com. A sound book on small business. Not necessarily bad. But it wasn’t so useful either. A large part of that is that at least half the pages of this short book are devoted to a fictional case study that is constructed to illustrate the authors program rather than something that actually happened. In other words, it’s a composite. And so everything in it matches up perfectly with Gerber’s theses. In addition, the case study is described by fictional conversations between Gerber and a mythical Sarah rather than simply stating the facts, problems, and solutions. For me, this seemed to fluff up the illustration and made it the sugar of case studies: empty calories. Anyway, what came to mind a lot while reading this was the Davis book on dyslexia, where the book seemed mostly to be generalities geared toward getting you to purchase training and services from his company. (Full review at my blog) This is the greatest entrepreneur book I have ever read. Essential reading if you're thinking of starting your own business. Best read before you start a business. Every person, who starts a business, should read this book. It will help the person think about the business in a way that should ensure success. |
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