Click on a thumbnail to go to Google Books.
No current Talk conversations about this book.
References to this work on external resources.
Wikipedia in English (1)
Amazon.com Product Description (ISBN 0767920066, Paperback)
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
(retrieved from Amazon Thu, 12 Mar 2015 18:08:36 -0400)
No library descriptions found.
Is this you?
Become a LibraryThing Author.