Amazon.com Book Description (ISBN 0446524026, Hardcover)

In 1965, 17-year-old Fred DeLuca opened his first Subway sandwich shop with a $1,000 loan. Thirty-four years later, his franchises sales generate over $3 billion from more than 13,000 stores in 60 countries. Now, those same principles that have nourished DeLucas dream can be adapted by othersespecially those starting with limited capital from small loans. Offering solid business lessons and anecdotes of his own,as well as those of other successful entrepreneurs, DeLuca describes business strategies such as beginning with an idea, believing in your people, earning your reputation, and much more.