Pump Up Your Presentation with Stories of Substance, Style, and Relevance

by Jerry Weissman

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This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats. What you can learn from Apple�s iPhone and iPad? How to build narratives that are simpler, more intuitive, and more respectful of your audience. The colossal success of the iPhone and iPad offers a powerful lesson for crafting your story. Bill Portelli, President/CEO of CollabNet, says the iPhone has three basic qualities: it�s simple, intuitive, and assumes its user�s intelligence. Anyone who owns one will agree. A well-told story should have the same qualities�.… (more)

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This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats. What you can learn from Apple�s iPhone and iPad? How to build narratives that are simpler, more intuitive, and more respectful of your audience. The colossal success of the iPhone and iPad offers a powerful lesson for crafting your story. Bill Portelli, President/CEO of CollabNet, says the iPhone has three basic qualities: it�s simple, intuitive, and assumes its user�s intelligence. Anyone who owns one will agree. A well-told story should have the same qualities�.

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