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The Elements of Content Strategy

The Elements of Content Strategy (edition 2010)

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Title:The Elements of Content Strategy
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The Elements of Content Strategy by Erin Kissane



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"The Elements of Content Strategy" is a primer on the burgeoning field of content strategy and a succinct how-to on working with client organizations on their content strategy. As it is a multi-disciplinary field, Kissane delves into a diverse range of subjects: editing, information architecture, user interface design and user research.

While the third book in this series does keep its information short and to the point, I found it much less practical and hands-on than the last two books; Kissane discusses strategies for dealing with clients and namedrops deliverables without giving stories or samples. Yet, perhaps it comes with the domain, consulting, which is a marked change from the building/engineering described earlier in the series. ( )
  jasonli | Nov 5, 2012 |
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Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields. (from http://books.alistapart.com/products/the-elements-of-content-strategy)
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