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Uncommon Grounds: The History of Coffee and How It Transformed Our World by Mark Pendergrast
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Uncommon Grounds: The History of Coffee and How It Transformed Our World

by Mark Pendergrast

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A very long non-fiction book, but frankly it's hard to see what should be cut. His other books, portions of Salt excepting, don't live up to this book. If you've every protested or boycotted Starbucks or been pressured to buy Free Trade coffee and resisted, you need to read this book. Or if you just like knowing that Dunkin' Donuts was the easiest-to-find high quality coffee in America for years. ( )
  ewalrath | Jul 17, 2009 |
Really it should be subtitled the History of American Coffee Producers and Distributors of the 20th Century.

He spends a lot of time looking at how coffee was marketed and complaining about American's percolating coffee. It's still a fun book to read, but it is not as all-encompassing as the title would indicate. ( )
1 vote jcovington | Jul 18, 2007 |
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Amazon.com (ISBN 0465054676, Paperback)

Since its discovery in an Ethiopian rainforest centuries ago, coffee has brewed up a rich and troubled history, according to Uncommon Grounds, a sweeping book by business writer Mark Pendergrast. Over the years, the beverage has fomented revolution, spurred deforestation, enriched a few while impoverishing the many, and addicted millions with its psychoactive caffeine. Coffee is now the world's second most valuable legal commodity, behind oil, according to Pendergrast, who is also author of For God, Country, and Coca-Cola.

"A good cup of coffee can turn the worst day tolerable, can provide an all-important moment of contemplation, can rekindle a romance," he writes. "And yet, poetic as its taste may be, coffee's history is rife with controversy and politics." For example, coffee bankrolled Idi Amin's genocidal regime in Uganda and the Sandinistas' revolution in Nicaragua. Uncommon Grounds provides some fascinating tidbits. Did you know that coffeehouses helped spawn the French and American revolutions? Or that coffee supplanted alcohol as a favorite breakfast drink in Britain in the late 1600s, and later became a patriotic American beverage after the Boston Tea Party? Pendergrast also details the rise and fall of regional coffee brands in the United States, the role of advertising in the industry, the global economic impact of coffee prices, and the recent emergence of specialty-coffee retailers--Starbucks, for example. Finally, he explores the social and environmental ramifications of coffee and highlights recent attempts to encourage a livable wage and environmental protection in coffee-producing nations such as Brazil. Pendergrast also includes an appendix on "how to brew the perfect cup." This wide-ranging book is a good read for those curious about the history and context behind that morning cup of coffee, as well as for those strictly interested in the business side of the industry. --Dan Ring

(retrieved from Amazon Fri, 24 Apr 2009 07:58:16 -0400)

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