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"Carrying through Alina Wheeler's trademark of beautiful layout anddesign, the book takes you on a journey through just about everyimportant element of branding you could think of, from passion topositioning." ?The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes themost seminal tools used by a wide variety of thought leaders andpractitioners and makes the information understandable, visible,relevant, exportable and applicable. With her best-selling debutbook, Designing Brand Identity (Wall Street Journal,Best-Seller, Spotlight 1/23/2011), now in its third edition, AlinaWheeler reinvented the marketing textbook using a straightforwardstyle to help demystify the branding process. This new offeringfrom Wheeler, Brand Atlas, builds on this user-friendlyapproach to aggregate and simplify the science behind branding witha unique visual teaching method suited for time-crunchedprofessionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kuchaera trend toward fast-paced visual instruction by neglectingneedless jargon and combining vivid, full-color images andeasy-to-follow diagrams to break down branding principles intobasic step-by-step concepts that can be immediately applied. Thishandy reference: Speaks to a broad range of stakeholders in the brandingprocess?from CEOs to designers to brand managers Provides tools to integrate brand throughout the entirecustomer experience, build relationships based on brand, measure abrand's value, and define a brand strategy Contains essential information illustrated through the use ofdiagrams With diagrams designed by Joel Katz, an internationally knowninformation designer and a global authority on the visualization ofcomplex information, Brand Atlas is a compact, no-nonsenseguide that shows how tactical innovation in the design process iscrucial to building brand assets.