Click on a thumbnail to go to Google Books.
Marketing: Real People, Real Choices (4th Edition)
References to this work on external resources.
Wikipedia in English
Amazon.com Product Description (ISBN 0131449680, Paperback)
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
(retrieved from Amazon Thu, 12 Mar 2015 18:24:43 -0400)
No library descriptions found.
RatingAverage: No ratings.
Is this you?
Become a LibraryThing Author.