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Amazon.com Product Description (ISBN 0471787531, Paperback)Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.
(retrieved from Amazon Mon, 30 Sep 2013 13:30:29 -0400)
There are several ways to influence search engine results ranging from optimizing web sites to instituting pay-per-click ad campaigns. This book lays out the various approaches with clear 'hour-a-day' strategies for improving results.
(summary from another edition)
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