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Car Guys vs. Bean Counters: The Battle for the Soul of American Business
by Bob Lutz
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In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers. After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz's philosophy. Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. --from publisher description.
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