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El procés de màrqueting by Gerard Ryan

El procés de màrqueting (edition 2011)

by Gerard Ryan (Composer)

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Title:El procés de màrqueting
Authors:Gerard Ryan (Composer)
Info:Tarragona: Universitat Rovira i Virgili, 2011
Collections:Your library
Tags:màrqueting, economia

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El procés de màrqueting by Gerard Ryan



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Gran resum de màrqueting , explicat de forma clara i entenedora, en català.
El principal avantatge és que utilitza exemples del territori per ilustrar aquells conceptes an teòrics que ens envolten.

Molt recomanable per tots aquells que estudien el món apassionant del màrqueting o que vulguin fer entendre als seus coneguts en què treballen.

Els autors tenen gran capacitat de síntesi i citen els gran autors de la matèria.

Edició acurada i bona qualitat de paper.
  Agutzil | Aug 7, 2011 |
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Author nameRoleType of authorWork?Status
Gerard Ryanprimary authorall editionscalculated
Arnavat, XavierAuthorsecondary authorall editionsconfirmed
Colàs, FerranAuthorsecondary authorall editionsconfirmed
Gené, JaumeAuthorsecondary authorall editionsconfirmed
Lamote de Grignon, XavierAuthorsecondary authorall editionsconfirmed
Papaoikonomou, EleniAuthorsecondary authorall editionsconfirmed
Pàmies, Maria del MarAuthorsecondary authorall editionsconfirmed
Rabasco, NeusAuthorsecondary authorall editionsconfirmed
Rabassa, NoemíAuthorsecondary authorall editionsconfirmed
Segarra, PereAuthorsecondary authorall editionsconfirmed
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