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It's Earnings That Count: Finding Stocks…
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It's Earnings That Count: Finding Stocks with Earnings Power for Long-Term…

by Hewitt Heiserman

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Its Earnings that Count: Finding Stocks with Earnings Power for Long-term Profits by Hewitt Heiserman, Jr.

How many investors have been caught in the growth stock trap and have paid the price for their faulty investment strategy? How much money have these types of investors squandered away because of their greed?

Heiserman takes the same investing strategy approach that all successful stock investor have taken: the value investment strategy espoused by Benjamin Graham.

Like Graham’s book The Intelligent Investor, Heiserman sets the intelligent investor as one who establishes both defensive and enterprising income statements in conjunction with the businesses accrual income statement to create the Earnings Power Chart. If the company in question shows promise on the Earnings Power Chart, Heiserman thinks that the investor should be safe in making that investment for long-term growth and profitability. I think his evaluation has a lot of merit.

Although the idea of buy-and-hold stock investing is nothing new, the investor has to hold the right stocks. Heiserman provides a great example of a stock purchased by his grandfather, passed along to his wife when he died and to him when his grandmother died years later. The stocks had not improved in the slightest over nearly 50 years!

I found this book an easier read that the Graham book. This book contains many charts and graphs to help the reader understand the complexities of this stock selection process. Nevertheless, Heiserman suggests that completing the Earning Power Chart is a necessary process that all investors should engage in prior to making any investment decisions. Do you think Buffett makes any type of investment in a company without his due diligence coming into play? Of course not, so why should us lowly investors behave any differently? There is an obvious reason why Buffett is worth billions of dollars! I think I will follow Buffett’s lead here and invest as he does.

Investing money is a risky business at the best of time so please take all the steps necessary to protect yourself and your investment. Gain any education or knowledge about investing in general that you need or desire, invest some time in understanding balance statements and accounting methods, understand the role of buy-and-hold investing strategies, and ensure that the company you are interested in has more than just good growth rate numbers. Invest wisely.

Happy Reading, ( )
  jcprowe | Sep 20, 2014 |
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Amazon.com Product Description (ISBN 0071463992, Paperback)

It’s Earnings That Count introduces the Earnings Power Box™— a tool for identifying companies with a wide gap between their accrual performance and earnings. Features include six ratios investors can use to make smarter decisions, techniques for identifying companies poised to outgain the market over the next five to ten years, and more.

(retrieved from Amazon Thu, 12 Mar 2015 18:09:43 -0400)

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