Amazon.com Product Description (ISBN 0887305369, Paperback)

All truly great businesses have something in common. They dominate their respective markets with unfailing vitality and strength, They stake a claim to a specific point in time and space that becomes identified as belonging to them alone.

McDonald's, IBM, Coca-Cola, Merck, and Daimler-Benz have staked such a claim; few of their competitors have or ever will. This point in physical, mental, and emotional space is the Power Point. Few companies know where such appoint resides or even where to start looking for it.

In this daring, extraordinary book, noted consultant and bestselling author Michael Gerber sets out to discuss what is inherently true about great businesses. Wary of simple answers and unafraid to take on the big questions that most business thinkers cynically avoid or fail to ask, Gerber reveals business to be a living, chaotic, and profoundly elusive process where more is never enough.