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Free Ride: How Digital Parasites are…
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Free Ride: How Digital Parasites are Destroying the Culture Business, and…

by Robert Levine

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Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the author.

ARTICLE 27, UNIVERSAL DECLARATION OF HUMAN RIGHTS, 1948
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To Kerstin
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There was a time when NBC lived up to its old slogan, "Must See TV." (Introduction)
In March 2007, the former Clinton administration official who helped shape the Internet as we know it finally admitted his policy hadn't worked.
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(Click to show. Warning: May contain spoilers.)
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Amazon.com Product Description (ISBN 0385533764, Hardcover)

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.

On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as viewership migrates online, and publishers face off against Amazon over the price of digital books.

In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google’s fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero.

Fearless in its reporting and analysis, Free Ride is the busi­ness history of the decade and a much-needed call to action.

(retrieved from Amazon Mon, 30 Sep 2013 13:55:37 -0400)

A report on how the Internet is significantly compromising the newspaper, music, and film industries offers advice to media industry insiders on how to use innovative solutions to reclaim profits.

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