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Customer Experience Management: A…
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Customer Experience Management: A Revolutionary Approach to Connecting…

by Bernd H. Schmitt

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Amazon.com Product Description (ISBN 0471237744, Hardcover)

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken.

Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector.

A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.

(retrieved from Amazon Thu, 12 Mar 2015 18:19:37 -0400)

It is the year 5012 and the Milky Way galaxy is under attack. After the Universal War, a war that almost brought about the destruction of every known universe, the planets in the Milky Way banded together to create the Intergalactic Force - an elite fighting team sworn to protect and defend the galaxy. Only the brightest and most promising eleven-year-olds are accepted into the Intergalactic Force Academy and only the very best cadets reach the highest of their ranks and become...STAR FIGHTERS… (more)

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