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Elements of Semiotics (Semaphores and Signs)
by David Lidov
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Amazon.com Product Description (ISBN 0312214138, Hardcover)
Conventionally, one says that semiotics is the study of signs, and that a sign is something that stands for something else. These definitions are scant clues to the origins and motivations of semiotics as a characteristic intellectual movement of the 20th century. Elements of Semiotics offers a unified foundation for semiotics understood as a comparative perspective of the artifacts of mental life. It is arranged to be useful to the novice, presenting a new theory in the context of classical sources and identifying signs with consciousness. David Lidov establishes a sub-study of comparative articulation which builds on the work of Hjelmslev, Martinet, Goodman, and Troubetskoy. His concept of the "elaborated sign" allows a reconciliation of structural and pragmatistic insights, in which the observation that structure and reference may develop antithetically is a key principle.
(retrieved from Amazon Thu, 12 Mar 2015 18:05:23 -0400)
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