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International Business: A Managerial…
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International Business: A Managerial Perspective (4th Edition)

by Ricky W. Griffin, Michael W. Pustay (Author)

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Author nameRoleType of authorWork?Status
Griffin, Ricky W.Authorprimary authorall editionsconfirmed
Pustay, Michael W.Authormain authorall editionsconfirmed
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Amazon.com Product Description (ISBN 0131995340, Hardcover)

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

(retrieved from Amazon Thu, 12 Mar 2015 18:11:23 -0400)

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