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Integrated communication : synergy of…
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Integrated communication : synergy of persuasive voices

by Esther Thorson

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Amazon.com Product Description (ISBN 0805813918, Hardcover)

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

(retrieved from Amazon Thu, 12 Mar 2015 18:15:53 -0400)

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