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Media Virus! by Douglas Rushkoff
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Media Virus!

by Douglas Rushkoff

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148140,342 (3.56)1
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http://lampbane.livejournal.com/438312.html

"It was written in 1994, so of course, many of the passages really are outdated. But so much is still so true, especially in the chapter about the 1992 election. The principal characters are similiar - back then we had a Bush and a Clinton, and now we have a Bush and a Clinton, though the roles have changed and it's not the same exact people involved. That section talked about how Clinton and Perot used new techniques to reach people through the media - participatory media like talk shows and town forum meetings. It's really not all that different from YouTube contests, when you think about it."
  lampbane | Jun 28, 2007 |
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Amazon.com (ISBN 0345382765, Hardcover)

Have you ever noticed that the word "media" refers both to the tool for disseminating information in human societies as well as the substrate upon which geneticists grow bacteria and viruses? Rushkoff has written one of the more provocative and insightful analyses of the paths of conceptual infection in human media, and about the techniques and goals of those who spread media viruses. This fun, hip, yet insightful book is well worth buying.

(retrieved from Amazon Fri, 24 Apr 2009 07:57:53 -0400)

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