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Loading... Media Virus!by Douglas Rushkoff
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(retrieved from Amazon Fri, 24 Apr 2009 07:57:53 -0400)
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"It was written in 1994, so of course, many of the passages really are outdated. But so much is still so true, especially in the chapter about the 1992 election. The principal characters are similiar - back then we had a Bush and a Clinton, and now we have a Bush and a Clinton, though the roles have changed and it's not the same exact people involved. That section talked about how Clinton and Perot used new techniques to reach people through the media - participatory media like talk shows and town forum meetings. It's really not all that different from YouTube contests, when you think about it."