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Loading... Purple Cow: Transform Your Business by Being Remarkableby Seth Godin
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will love Sign up for LibraryThing to find out whether you'll like this book.  rutherford | Oct 7, 2009 |  I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com. (  )  toddsattersten | May 8, 2009 | Good book on branding an positioning. Some may say overated? I say, great read while you got an hour or two to kill. Great weekend read. Great entry level marketing book. His stories of companies standout the most to me. (I.E. - Tombstone, Volkswagon, Wonder Bread). These are great examples of making your business remarkable. I really enjoyed the insight into "The Death of the TV Industrial Complex" (  ) markdeo | Mar 31, 2009 | Quick read that allows you to understand the way business gets done in ways you hadn't considered. ( ) digitalDARWIN | Mar 27, 2009 | I've met and worked with Seth. This book, originally shipped in a milk carton, boils marketing down to its most basic thing. If you don't have it stay home, do something else, go back to school, flip burgers, whatever just don't unveil another also ran mediocre product. The world only has time for exceptional now so make sure to create PURPLE things. Is it purple enough is the right question to ask your next product or promotion. If the answer is no, keep that cow in the bard :). One of my Top Ten Web Marketing Books. ( ) ScentTrail | Mar 11, 2009 |  no reviews | add a review
Amazon.com Book Description (ISBN 014101640X, Paperback)You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. (retrieved from Amazon Fri, 24 Apr 2009 07:57:57 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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That’s the premise of Seth Godin’s book from 2002, a highly enjoyable spin through the act of being remarkable, and how businesses have transformed their fortunes by standing out from the crowd.
It is an inspiring read, prompting you to evaluate everything from your business models to your personal behaviour – and establish whether what you do is really outstanding.
I devoured this again in one sitting on a 2 hour plane ride – and have come away with a new set of ideas I’ll be implementing, including some that will make my support teams even more remarkable, and also some that will hopefully make me a step closer to ‘awesome’. (