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Advertising and Promotion Management
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Amazon.com Product Description (ISBN 007053943X, Hardcover)This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.
(retrieved from Amazon Thu, 12 Mar 2015 18:15:00 -0400)
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