Principles of Marketing (edition 2007)

by Philip R Kotler

Members	Reviews	Popularity	Average rating	Mentions
808	4	27,232	(3.82)	2
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.… (more)

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Member:	MeruUniversity
Title:	Principles of Marketing
Authors:	Philip R Kotler
Info:	Pearson (2007), Edition: 12, Paperback, 736 pages
Collections:	Your library
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Principles of Marketing by Philip Kotler

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An epic tale of how US marketers fight to create and capture value. (

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rubyman | Feb 21, 2024 |

It is very useful to learn the basic of marketing. It is almost new with a valid access code.

MLJLibrary | May 1, 2018 |

"The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The 5th edition's brand new learning design--with an integrative Concept Map at the start of each chapter, and insightful author comments throughout--enhances student understanding. When combined with a completely new MyMarketingLab, our online homework study tool, Principles of Marketing ensures that your students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. We have thoroughly updated the 5th edition of Principles of Marketing to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships."--Publisher's website.

MLJLibrary | May 1, 2018 |

W. Library borrow for L.

velvetink | Mar 31, 2013 |

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Author name	Role	Type of author	Work?	Status
Philip Kotler	—	primary author	all editions	calculated
Anderson, Gary	—	main author	all editions	confirmed
Armstrong, Gary	Author	main author	all editions	confirmed

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▾Book descriptions

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

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