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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or…
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Amazon.com Product Description (ISBN 0471632856, Paperback)A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business directories, plus a wealth of cheap, effective marketing tips. Includes a case history, bibliography, and suggestions for further reading.
(retrieved from Amazon Thu, 12 Mar 2015 18:26:18 -0400)
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