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Users, Not Customers: Who Really Determines the Success of Your Business
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Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing.
An edition of this book was published by Penguin Australia.
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