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Loading... Users, Not Customers: Who Really Determines the Success of Your Business (edition 2011)by Aaron Shapiro (Author)
Work InformationUsers, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro
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Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.812Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:
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