This book is not a “how to” manual to tell you what you should do; rather it is meant as a coaching session with you one-on-one. My job as your business coach is not to tell you what to do or to give you the answers, but to ask the right questions or to give you opportunities to think, so that you come up with the answers appropriate for your business and for yourself.
Thus, this book is not a flavor-of-the-month recipe and doesn’t contain theories or fancy ideas-of-the-week practices. It is based on real-world experience, and practical wisdom learned in real-life situations over many years. It does not pretend to teach you to be a CEO, but is meant to help you become the best CEO that you can be, for the good of your business and your own happiness.