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Layered Retail Merchandizing: Strategies to Capture All Customer Behaviors
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"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of customers--"Quick," "Fill-In," and "Stock-Up"--exhibit distinctive shopping behaviors. Given these multi-perspective features of retailing, retailers should rethink how they merchandize and rethink the idea of the store as a community warehouse"--Resource description page.
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