Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Race for Relevance: 5 Radical Changes for…

Race for Relevance: 5 Radical Changes for Associations

by Harrison Coerver

MembersReviewsPopularityAverage ratingConversations
18None561,019 (3)None



Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
Important places
Important events
Related movies
Awards and honors
First words
Last words
Disambiguation notice
Publisher's editors
Publisher series
Original language

References to this work on external resources.

Wikipedia in English


Book description
Haiku summary

Amazon.com Product Description (ISBN 0880343354, Hardcover)

Old ways of doing things in associations have a way of hanging around, even though trends such as rapid advances in technology, higher member expectations, increased competition, and diverse member markets have rendered these ways obsolete. Race for Relevance presents the radical change that is required to maintain influence and thrive in the new environment and avoid challenges associated with old association models, such as loss of market share, increased competition for members time, and shrinking revenue sources. Authors Harrison Coerver and Mary Byer present five radical changes that will energize and position associations for better performance. Based on 40 years of combined experience with more than a thousand associations, they present new ideas in governance, management, and strategy that will enable associations to better capitalize on the new environment. The book includes case studies that show how some things are working and how some are not. It also includes a workable guide for implementing these changes without sacrificing influence or sanity. Finally, the authors provide worksheets and questions that both seasoned professionals and tomorrow s leaders can use to stay focused on the what, the why, and the how. The five radical changes that the authors propose are
Overhauling the governance model and committee operations
Empowering the CEO and enhancing staff competence
Rigorously defining the member market
Rationalizing programs and services
Building a robust technology framework.

The results of these five changes include streamlined and nimbler governance; staff that is challenged and that works in true partnership with volunteers; a realistic, well-defined member market that s easier to find and market to; products and services that members feel are desirable and beneficial; and increased financial and resource capital in short, an association that can succeed in a brave new world.

ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. ASAE members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the preeminent source of knowledge, learning, community, and advocacy for the field of association management. ASAE s publishing imprint, Association Management Press, reflects the ASAE mission by publishing relevant, reliable content focusing on helping professionals tackle their organizational leadership and management challenges.

(retrieved from Amazon Thu, 12 Mar 2015 18:25:30 -0400)

No library descriptions found.

Quick Links

Swap Ebooks Audio
6 wanted

Popular covers


Average: (3)
3 1

Is this you?

Become a LibraryThing Author.


About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 119,421,419 books! | Top bar: Always visible