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Presidential Races: Campaigning for the…

Presidential Races: Campaigning for the White House (People's…

by Arlene Morris-lipsman

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Amazon.com Product Description (ISBN 0761373950, Library Binding)

"This campaign business is anything but easy. Life seems to be an unending round of engagements, conferences, discussions, arguments, and speeches. The most valuable thing the candidate possesses is his vocal cords. He can easily do without a brain--there are thousands ready to supply that commodity. But no one seems to have a ready cure for a sore throat."--Dwight D. Eisenhower

American presidents have come from all walks of life. Some have had a lot of experience campaigning for office, while others have had almost none. In fact, the nation's first president--George Washington--didn't even run for office. He was chosen by a group of electors in 1789.

More than 200 years later, campaigning for the United States' highest office takes years to plan, years to carry out, and a lot of money. Candidates must be prepared to rally supporters at live events across the nation, give hundreds of interviews and speeches, and create sophisticated communication strategies. No longer can candidates simply let their records speak for themselves. They must engage their competition--and the American voter--in vigorous debate 24/7, using robust advertising, strategic appearances, and social media messaging.

Follow the changes in presidential campaign strategies from the nation's early leaders to twenty-first century contenders. Meet the personalities that have defined the office, from George Washington to Barack Obama, the nation's first African American president. Learn how strategies to pick candidates, raise money, run campaigns, sway voters, and elect leaders have evolved. And see if you can predict what lies ahead for Americans in upcoming presidential elections.

(retrieved from Amazon Thu, 12 Mar 2015 18:24:08 -0400)

Describes how election campaigns for the office of president of the United States have changed from the time of George Washington to the Obama vs. McCain campaign of 2008.

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