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Word Hero: A Fiendishly Clever Guide to…
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Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get…

by Jay Heinrichs

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Amazon.com Product Description (ISBN 0307716368, Paperback)

Yes, it’s true: you can learn how to be a verbal wizard!
 
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe?  Ever read a great quote and think I could never come up with anything that clever?  
 
Daunting as it may seem, there’s nothing mystical about witcraft.  Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.
 
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.
 
With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

(retrieved from Amazon Thu, 12 Mar 2015 18:23:50 -0400)

"Daunting as it may seem, crafting memorable lines doesn't require a genius's DNA. It does require soem knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the secrets of 'witcraft' from forgotten texts and makes them entirely fresh--even a little mischievous."--P. [4] of cover.… (more)

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