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Content is Cash: Leveraging Great Content…
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Content is Cash: Leveraging Great Content and the Web for Increased…

by Wendy Montes de Oca

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Amazon.com Product Description (ISBN 0789741083, Paperback)

"Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it."
-Michael Masterson, Publisher, Agora, Inc., Early to Rise
 
You've already got great content -- now, monetize it!
 
Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, visibility, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable!

What makes the SONAR Content Distribution ModelTM different from other online marketing strategies?

SONAR focuses on maximizing original, high-quality, and 'UVA' (useful, valuable and actionable) content then targets the dissemination of the content on the Web by audience (via manual research and selection) in relevant, synergistic locations.

SONAR is successful because it leverages organic (free) online channels, it's comprehensive (using content marketing, social marketing, online PR, and more!) - and most importantly - it's timeless.

In other words, when done correctly SONAR is not applicable to search engine updates, such as Farmer/Panda, and the most recent, Penguin -- all of which ultimately go after spammy websites as well as irrelevant, low-quality content and links.

With SONAR, content quality and relevance is key!
 
Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing in forums and message boards...to achieve breakthrough results on even the smallest budget!
 
You'll Learn How To:
* Discover and leverage useful, valuable, actionable content you didn't know you had
* Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing
* Create more visibility, traffic, and awareness for your website and brand
* Link content more tightly with prospecting and sales initiatives
* Syndicate and aggregate content to extend its reach
* Make your content easier to find on the Web--simply and inexpensively
* Adapt your strongest content into high-performing online press releases
* Encourage viral marketing, pass-along readership and word-of-mouth buzz
* Measure your performance against the 3 O's: outputs, outcomes, and objectives
* Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts
* Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more

(retrieved from Amazon Thu, 12 Mar 2015 18:03:27 -0400)

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