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The Like Economy: How Businesses Make Money…
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The Like Economy: How Businesses Make Money With Facebook (Que Biz-Tech)

by Brian Carter

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3100SS (1) 3300WK (1) Facebook (1) internet (1) marketing (1) SC (1)

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This book shows that it really is possible for any business to increase their revenue through Facebook.

Among the first things a business owner should decide is just what they want from Facebook. Do they simply want "Likes" and popularity? Alternatively, do they want Facebook to drive people to the company's e-commerce website to buy something? If the latter, then it should be obvious that the buying process on the website should be as easy as possible.

Before you create your ads, you need to decide on your target audience. Please be much more specific than, for instance, "women 25-54." Plan your ads accordingly. Even the best ad is good for only a period of time, not forever. There are ways to keep your ads fresh.

Now it's time to come up with some ads to be tested (it's OK to test more than one ad at the same time). There are ways to analyze their performance; look at things like Cost per Click and Click-Through Rate. It's also necessary to break down an ad into separate parts (headline, color, photos, text, etc). Don't be afraid to delete the parts that performed badly. It's also tempting to come up with a cute and creative ad to show the world how "cool" and "cutting edge" you are. Forget it. How can you make your customer's life easier? How can your product or service fulfill a need that they don't even know they have?

Monitoring your Facebook page is an important part of customer service. Depending on your corporate response, an upset customer can either turn into an evangelist for your company, or be the beginning of an online "boycott" of your company.

This book is not Facebook for Business for Beginners. It does not specifically say it, but the book assumes that the reader has a working Facebook for Business page, and knows how to make changes to it. This is well worth reading for any business owner, small or large. ( )
  plappen | Dec 24, 2012 |
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Amazon.com Product Description (ISBN 0789749068, Paperback)

 Earn Big Business Profits on Facebook

 

• Practical, specific, proven, and revenue-oriented!

• Packed with real-world lessons you can use right now

 

Here’s your complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You’ll learn how to identify your best Facebook profit opportunities…craft Facebook programs that reflect your unique offerings, brands,  and customers…use Facebook to supercharge your existing marketing programs…attract super-affordable targeted clicks and fans with Facebook ads…repel negative "brand-bashers."…increase visibility…deepen your customer interactions…translate "community" into cash!

 

Your customers aren’t just "on" Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and "fake" solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook. Building on techniques he’s used to help dozens of companies supercharge their online revenues, Brian Carter delivers up-to-the minute, ground-level solutions that work. The devil’s in the details, so Carter gives you all the specifics you need to implement these strategies quickly and cost-effectively. Whether you’re an entrepreneur, marketer, or social marketing specialist, this book will help you attract more visitors and fans at lower cost…convert more visitors into profitable buyers…repel "brand-bashers" and encourage positive, productive posts…continually measure and optimize your performance…transform your Facebook presence from an experiment into a robust, highly profitable market channel.

 

• Leverage the five most direct routes to Facebook profits

    Construct your most powerful Facebook marketing mix

 

• Transform FaceLookers into FaceBuyers

    Master the 13 best Facebook sales and influence techniques

 

• Avoid six missteps that destroy Facebook marketing programs

    Learn from the pioneers’ costly mistakes

 

• Achieve non-revenue goals while you’re earning bigger profits

    Gain branding and positioning benefits at the same time as you’re building sales

(retrieved from Amazon Thu, 12 Mar 2015 18:13:16 -0400)

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