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Imagine: How Creativity Works by Jonah…

Imagine: How Creativity Works (edition 2012)

by Jonah Lehrer

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6953013,692 (3.68)17
Title:Imagine: How Creativity Works
Authors:Jonah Lehrer
Info:Canongate Books (2012), Hardcover, 304 pages
Collections:Your library
Tags:Education, Innovation, New Economy, Design, Big Idea, Business, Creativity

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Imagine: How Creativity Works by Jonah Lehrer




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Creativity is one the hardest subject to analyze and Jonah Lehrer did a good job of trying to make sense of where the creative ideas come from and how to foster creativity in your own thinking. That said, I don’t think I am any more creative after reading the book. May be I need to read it again. ( )
  JagRandhawa | Apr 2, 2014 |
How imagination works. Quite interesting. Refutes some things I learned in school. ( )
  DeanClark | Feb 28, 2014 |
I really enjoyed reading this book, and was so happy that it talked about the ineffective "brainstorming" nonsense. I liked hearing from artists like Yo Yo Ma and David Byrne. I was somewhat disappointed that expect for a brief jaunt into Israel, the author did not venture much into countries outside the US. I have always been interested in how children in Asian countries are taught creativity. ( )
  lisan. | Oct 4, 2013 |
So I heard the Fresh Air interview of this author. And he talked about improv, which I lurv, and so I said to myself, read this book! But the hold line was super long at the Los Angeles library, so I waited. I was like 63rd or some such. And then the call comes in and the book is mine! So I pick it up and then go get a pedicure, and start reading while there. I'm in the first chapter, the one about Bob Dylan, when I leave, and I get in the car - and now NPR is talking about the whole scandal, and how he's resigned, and the e-book is being pulled, and you can get a refund and I was like - REALLY?! I JUST GOT THIS!

But I finished reading it and it's good! Take it all with a grain of salt, but you can assume that when he interviews experts himself, he's probably telling the truth because otherwise they would have called him on misquoting them months ago. I feel like it would be really good for a small business to own and make all their employees read, because it has a lot of ways of helping people create creativity. And he's fun to read. So even with the sneaky Bob Dylan quotes, it's good. ( )
  AmberTheHuman | Aug 30, 2013 |
I finally finished the book. I had added it to my Amazon wish list when it first came out. Then I ordered it when Amazon showed me it was on sale. Halfway through the book was when the scandal broke out about the Dylan quotes and I shelved the book.

I finally picked it back up and finished it.

It's hard to rate and review. On one hand it's well written and the ideas, for the most part, are sound. You could take out the section on Dylan and this book would still hold it's own in a bookstore filled with thoughts on creativity.

But it's too hard to ignore that Lehrer lied about the quotes and that the book was ultimately pulled by the publisher.

Honestly, if I had finished the book before the scandal was out I would probably give the book 4 or 5 stars. But I just can't do it. I gave the book 3 stars because it was better than "ok". ( )
  damienfranco | Aug 22, 2013 |
Showing 1-5 of 30 (next | show all)
The goal of “Imagine,” according to its subtitle, is to tell us “how creativity works” — to offer a scientific, mechanistic account of a seemingly ineffable phenomenon. And what distinguishes the scientific from other modes of thinking is not its technology, level of detail or even subject matter, but its ability to discover reliable cause-and-effect relationships. The clarity of physics and chemistry is rare in social science, but this is no license for presenting interesting speculations as settled truths.

The best way to think about “Imagine” is as a collection of interesting stories and studies to ponder and research further. Use it as a source of inspiration, but make your own careful choices about whether to believe what it says about the science of creativity.
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Amazon.com Amazon.com Review (ISBN 184767786X, Hardcover)

Amazon Best Books of the Month, March 2012: Combining cutting-edge neurological research with the age-old mystery of how and when inspiration strikes, Jonah Lehrer’s Imagine: How Creativity Works is a fun, engaging study of creativity. Lehrer uses case studies like 3M’s and Pixar’s innovative corporate cultures and Bob Dylan’s songwriting habits to frame scientific findings about the brain and where creativity comes from. You won’t find exercises to help you think more creatively or ways to avoid creative blocks in this book. Instead, you’ll learn how and why creativity is stimulated by certain activities—like looking at the color blue, traveling, or daydreaming productively—and how these activities stimulate creativity in everyone, not just in ‘creative’ people. Lehrer’s focus is as wide and fascinating as his topic itself and there’s something to engage every reader, no matter where you rate yourself on the creativity spectrum. --Malissa Kent

Amazon Exclusive: Jad Abumrad Reviews Imagine

Jad Abumrad is host and creator of the public radio hit Radiolab, now in its seventh season and reaching over a million people monthly. Abumrad has won numerous awards, including a National Headliner Award in Radio and an American Association for the Advancement of Science (AAAS) Science Journalism Award. Read his exclusive Amazon guest review of Imagine:

As a storyteller, I'm in awe of Jonah Lehrer.

It's rare that you read a book where every page has at least one "Aha!" moment, one moment per page that grabs your perspective and gives it a good shake. In other words, while reading this book, I kept experiencing the very phenomenon Jonah is investigating--the sensation of insight. That pleasant brain fever that overtakes you when you suddenly, in a flash, see the world in a new way.

This book is the single best attempt I've ever read (and I've read many) to demystify human creativity. To puncture the age-old mysteries: how do insights happen? How can I make them happen more?

The beauty here is in what Jonah chooses to notice. Bob Dylan, W.H. Auden, the inventor of the Post-It Note, an autistic surf champion . . . they all become gorgeously rendered wormholes into the inner wonders of the human mind. And because of his background in neuroscience, when Jonah does the brain, he delivers the goods.

And finally: though this isn't a self-help book (thank God for that), at the end of it, you're left with a set of ideas and practices that you can actually use.

I do believe this book will set a new standard for science journalism. I for one will be handing it out as a Christmas presents for years to come.

(retrieved from Amazon Mon, 30 Sep 2013 13:31:15 -0400)

"New York Times"-bestselling author Lehrer ("How We Decide") introduces readers to musicians, graphic artists, poets, and bartenders to show how they can use science to be more imaginative and make their cities, their companies, and their culture more creative.… (more)

(summary from another edition)

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Penguin Australia

An edition of this book was published by Penguin Australia.

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