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Designing for Emotion by Aaron Walter
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Designing for Emotion (edition 2011)

by Aaron Walter

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Title:Designing for Emotion
Authors:Aaron Walter
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Designing for Emotion by Aaron Walter

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"Designing for Emotion" tackles the unruly topic of designing experiences with personality and emotion, and makes the case for why emotion leads to conversion and is more than just icing on the cake. Walter, a veteran designer at Mailchimp, uses a series of strong case studies to prove his point.

The strength of "Designing for Emotion" lies in its premise. While other books in the A Book Apart series discuss more fundamental matters such as web standards, Walter makes the case that functionality is not enough and that designers should create to please. ( )
  jasonli | Nov 23, 2012 |
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