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How to Write Successful Fundraising Letters…
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How to Write Successful Fundraising Letters

by Mal Warwick

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Fundraising Letters may be old school and traditional but you cannot deny that it can be very effective. Letters provide a personal touch and this is the main reason why you should do things to ensure that you write great fundraising letters.
 
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Amazon.com Product Description (ISBN 078795652X, Paperback)

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."

In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEO Stephen C. Nill:

http://charitychannel.com/publish/templates/?a=471&z=25

(retrieved from Amazon Thu, 12 Mar 2015 18:19:49 -0400)

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