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The e-Bay Phenomenon: Business Secrets…
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The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet…

by David Bunnell, Richard Luecke

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Didn't finish. Boring and did not seem to be imparting any interesting information. Also person reading it put me to sleep. ( )
  GShuk | Sep 13, 2009 |
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Author nameRoleType of authorWork?Status
David Bunnellprimary authorall editionscalculated
Luecke, Richardmain authorall editionsconfirmed
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Amazon.com Product Description (ISBN 0471384909, Hardcover)

The buzz about The ebay Phenomenon

"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"
—David Siegel, author, Futurize Your Enterprise

"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."
—Eric Nee, Senior Writer, Fortune

(retrieved from Amazon Thu, 12 Mar 2015 18:21:17 -0400)

Inside account of how innovative eBay became a great business success, using customer-centric ideas to create an internet auction.

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