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The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet…
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Amazon.com Product Description (ISBN 0471384909, Hardcover)The buzz about The ebay Phenomenon
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."
(retrieved from Amazon Thu, 12 Mar 2015 18:21:17 -0400)
Inside account of how innovative eBay became a great business success, using customer-centric ideas to create an internet auction.
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