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The Myth of the Garage by Chip Heath
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The Myth of the Garage

by Chip Heath, Dan Heath (Author)

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Free, well written & read - what more do you want? It's funny, quick, & thought provoking, too. You want more? Then spend a few minutes listening to it. Seriously, if you listen to audio books of any genre, you need to give this one a try & you'll find something worthwhile.

There were over a dozen different segments, each under 10 minutes long, the best of their columns. They had a lot of good information & a dry sense of humor that drew me in, no matter what the subject & there are a wide range of those. Some were obvious to me. For instance the piece called "Grit". In this day & age of instant gratification, people forget that complex problems often don't have an instant, brilliant fix. They often take painstaking effort to chip away at the issue until it becomes manageable, much less fixed - if that is even possible. Hardly news to me since I was born on & own a farm, but their examples were a couple of modern issues that will make the point clear to anyone.

They had a quirky, interesting way of looking at things, too. "Think Outside The Box" has become a gag worthy phrase, but their take on it is 'new & improved'. They contend that such thinking is simply chaos, so we need to get a new box to think in. That makes sense & their examples hammer their point home.

Since I'm not an executive, their other books don't seem to really be up my alley, but I may listen to another anyway. Yeah, they're that good.

Check out their website:
http://heathbrothers.com/
( )
  jimmaclachlan | Aug 18, 2014 |
Definitely the best free kindle I've read -- recommending it to teachers, for material logic, etc. presented in a lively and 'sticky' way! ( )
1 vote lulaa | Nov 9, 2011 |
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Author nameRoleType of authorWork?Status
Chip Heathprimary authorall editionsconfirmed
Heath, DanAuthormain authorall editionsconfirmed
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine -- 16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again." In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: Why you should never buy another mutual fund ("The Horror of Mutual Funds") Why your gut may be more ethical than your brain ("In Defense of Feelings") How to communicate with numbers in a way that changes decisions ("The Gripping Statistic") Why the "Next Big Thing" often isn't ("The Future Fails Again"). Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks") and 12 others. Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).… (more)

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