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The Art of the App Store: The Business of…
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The Art of the App Store: The Business of Apple Development

by Tyson McCann

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Amazon.com Product Description (ISBN 0470952784, Paperback)

A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.

Coverage includes:Setting Your Goals, Costs, and ExpectationsResearching the App Store MarketKnowing Your CustomerPlotting the Stages of DevelopmentGuidelines and Expectations for Developing Your AppCreating Free and Freemium AppsCreating Paid and Premium AppsAdopting Apple's ApproachRiding the Social Networking WaveFeedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

(retrieved from Amazon Thu, 12 Mar 2015 18:21:34 -0400)

This guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. Presents tried and tested methods for competitive research, finding your niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. Also includes guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, etric tracking, taking advantage of feedback and more.… (more)

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