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The Power of the Tale: Using Narratives for Organisational Success
by Julie Allan
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Amazon.com Product Description (ISBN 047084227X, Hardcover)" . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker."
"Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication."
"The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box."
Arie de Geus
Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.
(retrieved from Amazon Thu, 12 Mar 2015 18:23:05 -0400)
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