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Tourism Marketing and Management Handbook
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Amazon.com Product Description (ISBN 0134395301, Paperback)This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.
(retrieved from Amazon Thu, 12 Mar 2015 18:11:14 -0400)
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