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Screw Business As Usual by Richard Branson
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Screw Business As Usual

by Richard Branson

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"... I want to challenge all of us to start a new movement - 'finding each other'. I can guarantee that once we all start to look not only inward, but outward at the things that are not acceptable in the world, we will find ourselves (and much more) in the good that we do for each other."
This is a business book with a difference, a call to arms, challenging businesses to see how they can use their power for social and environmental good whilst still prospering as businesses. While it's aimed more at entrepreneurs the message I take for the rest of us is to make sure we choose to use those businesses that follow this approach. Branson is passionate and you'd have to be made of stone not to be moved by his arguments. Inspiring! ( )
  Figgles | Jan 16, 2012 |
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"A book written by Sir Richard Branson, founder of Virgin (mobile, air, etc) about changing the rules of business as an entrepreneur"--

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