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Changing focus : Kodak and the battle to…

Changing focus : Kodak and the battle to save a great American company

by Alecia Swasy

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Amazon.com Amazon.com Review (ISBN 0812924630, Hardcover)

Like a Coca-Cola bottle and a McDonald's arch, Kodak's yellow packaging has become a 20-century business icon. As the company prepares for the 21st century, however, all is not going smoothly. In much the way she chronicled the changing times at Proctor & Gamble in her previous book, Soap Opera: The Inside Story of Proctor & Gamble business editor Alecia Swasy now examines the film company's struggles in Changing Focus: Kodak and the Battle to Save a Great American Company.

(retrieved from Amazon Thu, 12 Mar 2015 18:06:24 -0400)

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