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Customer Relationship Management Systems:…
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Customer Relationship Management Systems: ROI and Results Measurement

by Glen S. Petersen

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Amazon.com Product Description (ISBN 0966935101, Paperback)

Customer realationship management is one of the hottest topics in corporate America today. Projections for spending on Customer Relationship Management Systems is $5 billion by the year 2002. Most organizations have a great deal of trouble justifying their systems, this is a unique text that addresses the issue of justification and tracking performance.

(retrieved from Amazon Thu, 12 Mar 2015 18:12:59 -0400)

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