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The Coming Biotech Age: The Business of…

The Coming Biotech Age: The Business of Bio-Materials

by Richard W. Oliver

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Amazon.com Amazon.com Review (ISBN 0071350209, Hardcover)

Thanks to the impending completion of the human genome project and related endeavors, virtually everyone agrees, biotechnology will have as much economic and social impact on the start of the new century as the Internet had on the end of the last one. But Richard Oliver, a Vanderbilt professor and former marketing executive, makes even that prediction look restrained, as he broadens the playing field and assesses the future in The Coming Biotech Age. Focusing on what he calls "bioterials," Oliver provocatively projects nothing but good times from developments in biology and advanced materials--which encompasses technologies and businesses "whose aim is to understand, alter, or direct the function of a wide set of organic cells, including plant, animal, and human," as well as those "aimed at 'conquering' inorganic materials" likewise to meet commercial needs. Some may find the book too one-sided, as Oliver generally glosses over opposition to the revolution by simply dismissing those who challenge its inevitability or possibilities. Readers comfortable with this proselytizing position, however, will immediately pick up on his enthusiasm and grow to believe (as Oliver does) that this is the story of the 21st century. --Howard Rothman

(retrieved from Amazon Thu, 12 Mar 2015 18:13:14 -0400)

"An essential discussion to the future of business, The Coming Biotech Age describes the biotech revolution taking place within our leading universities, corporations and government. Without daunting scientific jargon, Oliver reveals what everyone - CEOs, investors, policymakers and others interested in the social ramifications of bioterials - must know, for instance: how the biotech lab is becoming a Gene-Factory - with the mass production of healthcare, agricultural, and commercial/industrial products; how the Bioterial Age will fundamentally alter the laws of economics as we know them; and how biotechnology will eliminate aging and disease." "Oliver also takes a look at the biovisionaries - researchers, scientists and business leaders - behind the biotech movement, and the biocapitalists who are poised to cash in on the new era."--BOOK JACKET.… (more)

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