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Juicing the Orange: How to Turn Creativity…
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Juicing the Orange: How to Turn Creativity into a Powerful Business…

by Pat Fallon

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English (1)  Spanish (1)  All (2)
In a vivid look at some of the most creative and successful ad campaigns of the last 25 years, the founders of Fallon Worldwide chronicle the ways that "creative leverage"-the "daily practice of making creativity actionable and accountable for changing consumer behavior"-to bear in high-stakes, enterprise-critical situations.
  Docpublicis | Aug 14, 2008 |
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