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The Unfair Advantage: Sell with NLP!
by Duane Lakin
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Amazon.com Product Description (ISBN 0967916208, Paperback)The Unfair Advantage is a 'workshop-in-a-workbook'. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and marketing. It includes 'how-to' ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England. From the Author: This book is unique in its emphasis on proven practical techniques. It is not a 'motivation' book, because successful sales results are all the motivation you need. The Unfair Advantage began when a client said, "We want to stop coming in second. Help us to learn how to be more persuasive." Over a fifteen year period, the programme grew into the content you will see in this book. Don't buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you.
(retrieved from Amazon Thu, 12 Mar 2015 18:23:53 -0400)
This book is for any professional who works in inside sales, whether that role is called sales, customer service, telesales, or telemarketing. It looks at specific inside sales applications of the concepts and skills described in The Unfair Advantage: Sell with NLP! This guide assumes that you have read and are somewhat familiar with those ideas. Throughout this book, you will be given examples of scripts or phrases that highlight particular techniques. You will then be invited to write your own phrases using the specific techniques covered in the chapter. Be sure you write real scripts or phrases that would fit your work setting and customers. As you do the exercises, you will be building an "idea bank" that you can revisit and read later when you begin working with your customers or prospects. When you are ready to write a new script for a specific sales campaign, go to your "bank" and see the ideas that will make that script more powerful and effective for you. The more realistic your exercises are, the more helpful your "bank" will be.
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