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White on Black: Images of Africa and Blacks…
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White on Black: Images of Africa and Blacks in Western Popular Culture

by Jan Nederveen Pieterse

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Amazon.com Product Description (ISBN 0300063113, Paperback)

"White on Black" is a history of the development of stereotypes of black people in Europe and America from the late-18th century. Its purpose is to show the pervasiveness of prejudice against blacks throughout the Western world as expressed in stock-in-trade racist imagery and pariah caricatures. Its effects, using a range of powerful illustrations, is to tease out the hidden assumptions of even those who view themselves as unprejudiced. The book looks chronologically at "Europe's Africa", from medieval perceptions, through slavery and abolition to the explorers, settlers and missionaries of the colonial period. It also examines the persistence of stereotypical representations in the multicultural societies of today, and in their relations with Africa. Jan Nederveen Pieterse reveals the key images by which Blacks have been depicted in the West - as servants, entertainers, and athletes, and as popular types such as Sambo and Uncle Tom in the US, Golliwog in Britain, Bamboula in France and Black Peter in the Netherlands. He looks at conventional portrayals of Blacks in the nursery, in the area of sexuality, in commerce and advertising and analyzes the conceptual roots of the stereotypes. Integral to the text are 150 black-and-white and 40 colour illustrations, selected from a collection of negrophilia from around the world. They depict engravings and lithographs, books and newspaper illustrations, advertisements, toothpaste cartons, chocolate, coffee and cigarette wrappings, biscuit tins, trinkets, dolls, posters and comic strips. The impact of the images, many familiar from everyday life, aims to raise questions about the expression of power within popular culture, and the force of caricature, humour and parody as instruments of oppression.

(retrieved from Amazon Thu, 12 Mar 2015 18:11:26 -0400)

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"White on Black is a compelling visual history of the development of Western stereotypes of black people over the last two hundred years. Its purpose is to show the pervasiveness of prejudice against blacks in Europe and America as expressed in stock-in-trade racist imagery and caricature. Reproducing a wide range of powerful illustrations - from engravings and lithographs to advertisements, chocolate wrappers, biscuit tins, dolls, posters and comic strips - the book exposes the hidden assumptions of even those who view themselves as unprejudiced." "Jan Nederveen Pieterse sets Western images of Africa and blacks in a chronological framework, analysing representations from medieval times, from the colonial period with its explorers, settlers and missionaries, from the eras of slavery and abolition, and from the present day. He examines the persistence of stereotypical images in the multicultural societies of the twentieth century, and in their relations with Africa." "Pieterse reveals the key images by which Blacks have commonly been depicted in the West: as servants, entertainers, and athletes, and as mythical figures such as Sambo and Uncle Tom in the United States, Golliwog in Britain, Bamboula in France and Black Peter in The Netherlands. Looking at conventional portrayals of blacks in the nursery, in the area of sexuality, and in commerce and advertising, Pieterse explores the conceptual roots of these recurring stereotypes." "The images presented in the book, selected from a substantial collection of negrophilia from around the world, have a direct and dramatic impact. They raise disturbing questions about the expression of power within popular culture, and the force of caricature, humour and parody as instruments of oppression."--BOOK JACKET.… (more)

» see all 2 descriptions

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Yale University Press

2 editions of this book were published by Yale University Press.

Editions: 0300063113, 0300050208

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