HomeGroupsTalkZeitgeist
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Logotypes & Letterforms: Handlettered…
Loading...

Logotypes & Letterforms: Handlettered Logotypes and Typographic…

by Doyald Young

MembersReviewsPopularityAverage ratingConversations
14None683,257 (5)None

None.

None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language

References to this work on external resources.

Wikipedia in English (1)

Book description
Haiku summary

Amazon.com Product Description (ISBN 083063956X, Hardcover)

This book examines in detail the special relationship of letterforms and type styles to logotypes. This is a topic that has grown in importance since the introduction of desktop publishing, because new computer technology and graphics software have created a greater public awareness of and access to the application of fonts and letterforms. Intended for graphic design professionals and students, "Logotypes and Letterforms" is a useful reference on the process of type formation as it applies to logotype development. The book illustrates the development of logotypes for specific industries which have common characteristics and displays a wide selection of hand-lettered logotypes, corporate alphabets, and scripts, with an analysis of each and their relation to typeforms. Wherever possible, fonts are shown next to logotypes as an immediate frame of reference, and many are shown in various stages of development to demonstrate their evolution. Each chapter is prefaced with a 1500-2000 word essay by a preeminent professional discussing the role of logotypes in their particular field. "Logotypes and letterforms" covers all major fields of logotype design, including academia, corporate, entertainment, hotels and resorts, cosmetics, and product names.

(retrieved from Amazon Thu, 12 Mar 2015 18:07:17 -0400)

No library descriptions found.

Quick Links

Swap Ebooks Audio
9 wanted

Popular covers

Rating

Average: (5)
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5 1

Is this you?

Become a LibraryThing Author.

 

About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 119,458,348 books! | Top bar: Always visible